Brief History
Davao Knights Tailoring is the maker of school uniforms, company uniforms and jersey uniforms of different schools, company and organizations of Davao City and nearby cities of Mindanao. It is known for being a tailoring shop which offers quality service, quality materials and quality products. Davao Knights doesn’t limit its offered services to school uniforms, it also caters embroidery of different logos, creating of banner or flags, and other individual orders such as tailored suits and costume for mascots.
Davao Knights Tailoring was founded on the year 1983 by Hermes P. Colandog, previously located at NIA Bolton, near BIR. It started with only 2 tailors and 1 master cutter at the same time manager and owner of the business. On the year 1992, the tailoring shop was transferred to its present location that is 190 Dacudao Building, Pichon Extension, Davao City.
They started catering uniforms for maritime students, ROTC uniforms and mostly jersey uniforms. The DCSP maritime school, previously named Davao Merchant Marine Academy started its business having Davao Knights Tailoring as its official tailoring shop that would make all the uniform of its students, staff and employees as well.
Davao Knights Tailoring’s market are students of DCSP (former DMMA), maritime students of HCDC, MATS and AIFCP, employees of different companies such as DCWD, Municipal Employees of Davao City, INTERVEB, COTELCO (located at Cotabato City) and individual customers from Davao and nearby cities. Not only locally, but Davao Knights extends its service internationally. Basketball teams from Japan and UK are also valid customers of the business. Davao Knights also creates sports attire (jersey, jacket and jogging pants, warmers) for sports events such as PRISAA and DAVRAA.
Even though evidently, Davao Knights is already made known to the Davaoenos, the company dreams to be known not only locally, but regionally and hoping that maybe nationally and across the globe. Davao Knights wants to expand its business but first, it must establish a market outside Davao City. Words of mouth had played its part throughout the business history, now the modern way of spreading the word must play its part too.
If an outside person would try to use internet to look for the top largest tailoring located at Davao City, Knights Tailoring was not on the list. The list includes the names of its competitors, and that alone serves to be a threat to the growth of the business.
Davao Knights tried to reach netizens by having a facebook account, although this has helped, but not thoroughly. The audience is limited to facebook users commonly those who had heard about Knights and experienced its service. Davao Knights created a website but wasn’t able to manage properly. At present, it still has no visitor that makes it like nothing. It’s there but doesn’t serve its purpose.
Businesses of today’s generation would not be complete without website. Customers look for websites to find further information about a certain business. Website gives them the opportunity to advertise in a less expensive manner. It provides accessibility and convenience to its customers.
Websites must give its audience a design worth looking at, useful navigation buttons, must be well optimized, must incorporate with social sharing features, with its contents clearly locating the business and providing lots of options to contact the company.
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